1
Hot
1
Warm — nurturing
1
Cold
1
Mid-conversation
13ms
Median first reply
Open leads — longest since last touch first
warm
hot
unscored
Priya Nandakumar · 17 Camellia Walk
Warm: 180-day timeline is past the 90-day hot window but price hope of $640,000 sits inside the offer band, condition reported as good. Worth nurturing.
Ray Kessler · 882 Orchard Ridge Road
Hot: wants to sell within 30 days, price hope of $310,000 sits inside the offer band, condition reported as fair. Inside the 90-day window — route now.
Teresa Vaughn · 615 Sutter Mill Lane
Qualifying conversation in progress.
Hot leads
Recent routings
Upcoming nurture touches
Scheduled automatically when a lead scores warm. Nobody has to remember these.
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Priya Nandakumar — in 7 days
check_in
Friendly check-in: has anything changed on the timeline? No pitch, just a touch.
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Priya Nandakumar — in 30 days
market_update
Send recent comparable sales in their zip and what those homes closed at.
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Priya Nandakumar — in 60 days
check_in
Re-ask the timeline question and re-offer the Guaranteed Offer walkthrough.
What this is worth
At the assumptions below, the lift from a 5% to an 8% lead-to-appointment rate is worth:
$352,800 / year
Leads per month200
Appointments today10
With the copilot16
Extra appointments+6/mo
Appointments that list35%
Extra listings+2.1/mo
Commission per listing$14,000
Extra per month$29,400
These are assumptions, not measured results. 200 leads/month and a 5%→8% appointment lift come from the pitch research; ~$14,000 per listing is a typical half-side commission. The 35% appointment-to-listing rate is the conservative step most ROI decks skip — an extra appointment is not an extra listing. Every input is in team.config.json, so a prospect's own numbers recalculate this in front of them.